Sephora's illuminated tunnel entrance activation

Experiential & Agency

We build the unforgettable.

We don't just host the experience. We design and build it through strategy, creative, design, fabrication, and production, all delivered by our in house team.

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Strategy · Creative Direction · Design · Fabrication

Experiential, from vision to reality.

Magic Box Experiential Services partners with brands and agencies to create memorable live experiences. From creative development and fabrication to production and event management, our team delivers immersive events from concept through execution.

Strategy

Start with the why.

Every great experience starts with a clear strategy. Before a single concept is designed, we define the audience, the objectives, and the lasting impression the event should create. From experience concepting to space planning and guest flow, we align your brand's vision with what our campus can uniquely deliver, ensuring every decision supports the experience from the very beginning.

Creative Direction

Set the vision.

Every memorable event begins with a cohesive creative vision. We develop a single creative direction that carries through every touchpoint, from the look and feel to the narrative, theming, and brand integration. By ensuring every element works together, we create experiences that feel intentional, immersive, and authentic, guiding guests through a seamless journey from the moment they arrive until the final interaction.

Design

Make it real on paper.

Great experiences are built through thoughtful design. From environmental and scenic design to floor plans, spatial layouts, graphics, and wayfinding, every element is carefully considered to create a cohesive guest journey. Designed to scale across more than 120,000 square feet of configurable space, every sightline, pathway, and exhibitor location is planned with purpose to ensure both visual impact and operational efficiency.

Fabrication

Build it.

We build what we design. From custom booths and scenic environments to branded installations and architectural facades, our fabrication team brings every concept to life with precision and attention to detail. With on-site installation, loading docks, freight access, and experienced crews already in place, we streamline the entire process from fabrication through final installation.

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The Work